Your SaaS product might fix a painful problem, yet demo calls still end with confused faces and polite nods. That gap between what your product does and what buyers understand is where a good explainer video company earns its fee.
A tight, clear story can turn long explanations into aha moments, more signups, and faster deals.
Picking the wrong explainer video partner is expensive. You spend weeks on calls, share docs and product access, then receive a pretty clip that no one finishes or remembers, while trials and sales barely move.
On the surface, most explainer video companies sound similar. They show shiny reels, talk about creativity, and send neat timelines.
The big difference sits under the hood. A team that lives and breathes SaaS already understands funnels, product-qualified leads, and why a minor message tweak can change MRR.
This guide walks through five top explainer video companies, with a clear focus on SaaS. You will see who they serve best and how to spot the right fit for your goals.
What Makes the Best Explainer Video Companies Stand Out
On paper, many explainer video companies look similar. They all promise smooth production, custom art, and clear voice overs. Once a project starts, though, the gap between an average shop and a true partner becomes obvious.
When you compare options, focus on a few core signals:
- Portfolio that proves they can handle complex B2B stories. For a SaaS product, that means clear flows through dashboards, pricing pages, and use cases, built by people who already work with software brands and grasp your product fast.
- Process that keeps you in the loop. The best teams run a transparent workflow with shared documents, checkpoints, and room for your feedback. Many top explainer video companies offer generous or even unlimited revisions, so you are never stuck with a script or storyboard that feels off.
- Reviews and pricing that match your goals. Reviews on sites such as Clutch help you see how they communicate, hit deadlines, and handle changes. According to explainer video statistics on trends and pricing, costs often range from around $1,500 to more than $25,000. Rather than chasing the lowest bid, pick the partner most likely to lift signups, trials, and MRR.
4 Best Explainer Video Companies for SaaS and Tech
With that checklist in mind, it helps to compare specific teams side by side. The five explainer video companies below all have strong reputations, but they serve slightly different needs.
The first pick, What a Story, is built around SaaS from day one, while the others span wider markets and styles.
1. What a Story – World’s Biggest SaaS Portfolio
What a Story is the pick when you want an explainer video company for SaaS and tech. The team works with software brands and, according to their published stats, has produced 1,200+ videos for 650+ clients – a scale consistent with what industry research on explainer videos by the numbers shows top-performing agencies achieve.
They understand funnels, churn, trial‑to‑paid lifts, and what founders, CTOs, and procurement teams need to hear.
Instead of acting like outside vendors, they plug in as teammates. A dedicated Creative Director guides you through a nine‑step process covering strategy, script, design, animation, and delivery.
You get unlimited revisions, SEO‑ready files with titles and descriptions, and videos built to raise conversions, support sales, grow MRR, and back fundraising.
2. Yum Yum Videos
Yum Yum Videos is best known for polished 2D animation with a clean, premium look. This explainer video company works with SaaS, healthcare, and global tech brands that care a lot about visual style.
Their team handles script, design, and sound in house and earns strong feedback for organized project management and on‑time delivery.
Pricing usually sits in the mid to high range, which suits teams that treat video as a core growth channel and plan to build a branded library over time.
3. Thinkmojo
Thinkmojo focuses almost entirely on SaaS and product‑led companies. This explainer video company shines when you need sleek product demos, app tours, and new‑user clips that walk people through key actions.
Their design style is simple and modern, which keeps attention on the interface itself. Thinkmojo can be a strong fit if you want a library of videos across the funnel, from homepage explainers to in‑app help and customer education.
4. Demo Duck
Demo Duck produces both animated and live‑action explainer pieces. This explainer video company is often picked for complex topics that need a human, story‑driven angle.
Clients praise their structured project management, steady communication, and ability to turn rough input into sharp scripts.
Budgets skew toward the premium side, so Demo Duck works best for teams that want a flagship brand film or a small set of high‑impact stories.
Conclusion
Explaining a complex product quickly and clearly is never easy. A strong explainer video helps simplify your message, capture attention, and help potential customers understand your product within seconds.
When choosing an explainer video company, look for a team with a strong portfolio, a clear production process, and experience turning complex ideas into simple, engaging stories. The right partner can create videos that support your marketing, sales, and product communication.
FAQs
Here are quick answers to common questions about explainer video companies.
Question 1: How Much Do Explainer Video Companies Typically Charge
Most explainer video companies charge between $1,500 and $25,000 per video. The price depends mainly on:
- Length of the video
- Animation style or live‑action needs
- Number of language or voice‑over versions
- How quickly you need the work delivered
Instead of staring at cost alone, weigh that number against conversion gains, lower support load, and sales impact.
Question 2: What Should I Look For When Hiring An Explainer Video Company For My SaaS Product
Start with a portfolio that shows clear SaaS explainer videos, not just general brand pieces. Check reviews on sites like Clutch and G2, and ask direct questions about process, timelines, and revisions.
The best partner connects creative choices to concrete goals such as signups, MRR growth, smoother sales calls, or faster onboarding.
Question 3: How Long Does It Take To Produce An Explainer Video
Timelines for explainer video companies often fall between four and ten weeks. Simple 2D pieces land closer to the short end, while complex 3D or live‑action shoots take longer.
